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Sales & marketing

MRR and ARR movement Calculator

Bridge starting recurring revenue to ending MRR and annualised ARR. This free mrr and arr movement calculator shows the calculation and its assumptions so you can compare your own figures.

How the mrr and arr movement calculation works

Ending MRR = starting + new + expansion − contraction − churn. ARR = ending MRR × 12.

One-off revenue is excluded. ARR annualises the current subscription run rate; it is not a sales forecast or recognised-revenue calculation.

Using this calculator

  1. Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
  2. Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
  3. Review ending mrr and annual recurring revenue and net new mrr, then read the stated assumptions and eligibility conditions before using the result.

Worked example

This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.

See example inputs
Starting MRR (€)
30000
New-customer MRR (€)
4000
Expansion MRR (€)
2000
Contraction MRR (€)
500
Churned MRR (€)
1000
One-off revenue (€)
5000
Ending MRR
€34,500.00
Annual Recurring Revenue
€414,000.00
Net New MRR
€4,500.00
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