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Sales funnel forecast Calculator

Forecast leads, qualified opportunities, wins and sales revenue. This free sales funnel forecast calculator shows the calculation and its assumptions so you can compare your own figures.

How the sales funnel forecast calculation works

Each stage multiplies the previous stage by its conversion probability. Revenue = expected wins × average sale.

Expected counts are fractional forecasts. Use conversion rates from comparable channels and cohorts.

Using this calculator

  1. Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
  2. Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
  3. Review expected sales and forecast revenue and overall conversion percent, then read the stated assumptions and eligibility conditions before using the result.

Worked example

This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.

See example inputs
Visitors or initial contacts
10000
Visitor to lead (%)
3
Lead to qualified (%)
40
Qualified to sale (%)
25
Average sale value (€)
1000
Expected Sales
30
Forecast Revenue
€30,000.00
Overall Conversion Percent
0.3%
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