Sales & marketing
Email campaign performance Calculator
Compare email delivery, engagement, conversions, opt-outs and cost per conversion. This free email campaign performance calculator shows the calculation and its assumptions so you can compare your own figures.
Your results
Compare email delivery, engagement, conversions, opt-outs and cost per conversion.
Calculated outcomes
- Delivered
- 9,800
- Delivery Rate Percent
- 98%
- Click To Open Rate Percent
- 16.67%
- Click Conversion Percent
- 8%
- Unsubscribe Percent
- 0.2%
- Attributed Revenue
- €6,000.00
Assumptions and estimates
- Use unique recipients rather than total events. Privacy protections and automated opens/clicks can distort engagement; attribution is not proof of incremental sales.
- Method: Delivered = sent − bounced. Engagement rates use unique delivered recipients; click conversions are measured against clicks.
- Privacy protection and automated scanning affect open/click data. Conversion attribution is not an incremental-sales test.
Useful next steps
- Use Compare options to test an alternative side by side.
- Copy, print or download a record of this calculation when you need one.
Reports open your email app addressed to s@s1.ie with the public page address only. Your inputs are never added.
How the email campaign performance calculation works
Delivered = sent − bounced. Engagement rates use unique delivered recipients; click conversions are measured against clicks.
Privacy protection and automated scanning affect open/click data. Conversion attribution is not an incremental-sales test.
Using this calculator
- Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
- Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
- Review open rate percent and click through rate percent and cost per conversion, then read the stated assumptions and eligibility conditions before using the result.
Worked example
This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.
See example inputs
- Emails sent
- 10000
- Bounced emails
- 200
- Unique opens
- 3000
- Unique clicks
- 500
- Click-attributed conversions
- 40
- Unsubscribes
- 20
- Campaign cost (€)
- 600
- Average conversion value (€)
- 150
- Open Rate Percent
- 30.61%
- Click Through Rate Percent
- 5.1%
- Cost Per Conversion
- €15.00