Sales & marketing
Advertising ROAS and contribution Calculator
Check whether advertising revenue covers product, fulfilment and campaign costs. This free advertising roas and contribution calculator shows the calculation and its assumptions so you can compare your own figures.
Your results
Check whether advertising revenue covers product, fulfilment and campaign costs.
Calculated outcomes
- Contribution Before Ads
- €9,600.00
- Contribution Margin Before Ads Percent
- 48%
Assumptions and estimates
- ROAS measures attributed revenue per euro of advertising spend. Break-even ROAS uses variable contribution margin and excludes the entered additional fixed campaign costs and attribution uncertainty.
- Method: ROAS = revenue ÷ ad spend. Contribution deducts product, fulfilment, payment, advertising and other campaign costs.
- Break-even ROAS is based on variable contribution margin and excludes fixed campaign costs. Attribution can overstate incremental revenue.
Useful next steps
- Use Compare options to test an alternative side by side.
- Copy, print or download a record of this calculation when you need one.
Reports open your email app addressed to s@s1.ie with the public page address only. Your inputs are never added.
How the advertising roas and contribution calculation works
ROAS = revenue ÷ ad spend. Contribution deducts product, fulfilment, payment, advertising and other campaign costs.
Break-even ROAS is based on variable contribution margin and excludes fixed campaign costs. Attribution can overstate incremental revenue.
Using this calculator
- Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
- Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
- Review roas and campaign contribution and break even roas, then read the stated assumptions and eligibility conditions before using the result.
Worked example
This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.
See example inputs
- Advertising spend (€)
- 5000
- Attributed revenue (€)
- 20000
- Product cost (€)
- 8000
- Fulfilment cost (€)
- 2000
- Payment fees (€)
- 400
- Other campaign costs (€)
- 500
- Roas
- 4×
- Campaign Contribution
- €4,100.00
- Break Even Roas
- 2.0833×