Sales & marketing
Advertising CPM, CPC and CPA Calculator
Compare media buying costs and click-attributed conversion performance. This free advertising cpm, cpc and cpa calculator shows the calculation and its assumptions so you can compare your own figures.
Your results
Compare media buying costs and click-attributed conversion performance.
Calculated outcomes
- Click Through Percent
- 2%
- Click Conversion Percent
- 2.5%
Assumptions and estimates
- Uses click-attributed conversions with one conversion per click. For view-through attribution, multiple conversion events or cross-channel acquisition, use separately reconciled counts.
- Method: CPM = spend ÷ impressions × 1,000; CPC = spend ÷ clicks; CPA = spend ÷ conversions.
- Uses at most one click-attributed conversion per click. Reconcile view-through or multi-event conversions separately.
Useful next steps
- Use Compare options to test an alternative side by side.
- Copy, print or download a record of this calculation when you need one.
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How the advertising cpm, cpc and cpa calculation works
CPM = spend ÷ impressions × 1,000; CPC = spend ÷ clicks; CPA = spend ÷ conversions.
Uses at most one click-attributed conversion per click. Reconcile view-through or multi-event conversions separately.
Using this calculator
- Enter your own figures in the labelled inputs. Keep the currencies, units and time periods consistent.
- Choose any applicable rate profile, pattern or assumption shown for this tool. Open additional inputs when relevant.
- Review cost per thousand impressions and cost per click and cost per acquisition, then read the stated assumptions and eligibility conditions before using the result.
Worked example
This is a static example using illustrative inputs, not facts about you or today’s date. The displayed eligibility selections and assumptions apply only to this example.
See example inputs
- Campaign spend (€)
- 2500
- Impressions
- 200000
- Clicks
- 4000
- Click-attributed conversions
- 100
- Cost Per Thousand Impressions
- €12.50
- Cost Per Click
- €0.63
- Cost Per Acquisition
- €25.00